Justifying my mag...

My magazine is going to be distributed by high street, so it is going to be competing against magazines like 'NME'. The only difference with NME magazine is my readership stats will be mostly female readers as I want to promote more female artists. But apart from that I am aiming for the same age group 17-28. The genre of music I am going to be promoting is alternative and folk.

How NME have changed their house style

2009 cover

2010 cover

NME recently have changed their house style. Their old cover looks busy and unorganised which is maybe related to a younger audience whereas their new cover is clean cut and easy to read. The new cover looks more mature and a better quality. The masthead on the 2010 cover related to the photo on the front. Whereas the old cover just has it's standard masthead. Also the old covers have more than one photo, but the new covers only have one photo.

I think they have changed their house style because it brings a new audience who maybe are slightly older with their more simple covers. Making them look more high end.

NME Music magazine case study!

I am looking at 'NME' magazine for inspiration for my music magazine so I am going to do a case study on it.

NME stands for New Musical Express. It's published weekly since 1952. 

It was first published on a normal tabloid newsprint.

NME created the first singles chart.

The also helped spread Punk Rock to world

NME covers things like Festivals, exciting brand new music, tips and advice to new bands from industry experts.

It's most recent editor is Krissi Murison she is the first female editor for NME.

IPC Media produces NME magazine.

Sold for £2.30 weekly

Key Stats

male 74%

female 26%

Student 42%

ABC1 68%

Circulation 33,875

Readership 325,000

ABCe unique users 5,342,246