How NME have changed their house style

2009 cover

2010 cover

NME recently have changed their house style. Their old cover looks busy and unorganised which is maybe related to a younger audience whereas their new cover is clean cut and easy to read. The new cover looks more mature and a better quality. The masthead on the 2010 cover related to the photo on the front. Whereas the old cover just has it's standard masthead. Also the old covers have more than one photo, but the new covers only have one photo.

I think they have changed their house style because it brings a new audience who maybe are slightly older with their more simple covers. Making them look more high end.